Architectural Practices

Marketing for the architectural practice

This course is delivered at your practice and covers understanding marketing, market research and the principles of successful promotion.

Who should attend
All professionals involved in client liaison and marketing of the architectural practice.

What they will learn
1. The principles of professional marketing and why marketing is important.
2. The importance of market research to clients and the practice.
3. How to determine the most effective marketing communications for your practice.

Course content
1. What is marketing?
2. Analysing the practice's strengths and weaknesses through SWOT and PESTE analyses.
3. Understanding market research and using data within the practice.
4. Collecting and using client information positively.
5. Gaining client feedback and survey design.
6. Promotional methods and techniques.

Fees

Fees vary according to the length of the workshop and are for up to 15 attendees.

Lunchtime or breakfast briefing (two hours) £300 plus VAT and travel cost.
Half day workshop £500 plus VAT and travel costs.
Full day workshop £1000 plus VAT and travel costs.

Booking

To book an in-house course or to discuss tailor-making a programme to your requirements, please call call Fiona Stuart-Wilson on 020 8255 2070 or contact her by email.

Home Page

Architects

Management development programmes for architectural practices